Gold prices are rising.
Fashion cycles are moving faster than ever.
And today’s jewellery buyers want flexibility — pieces they can wear often, mix easily, and experiment with, without locking themselves into high-value purchases.
This shift has changed the way artificial jewellery is perceived. It is no longer seen as a compromise. Instead, brass jewellery is emerging as one of the most trusted choices — real metal, affordable, durable, and highly adaptable to contemporary design.
What’s especially interesting is the change in buyer awareness.
Consumers are no longer asking only, “Is it trendy?”
They are increasingly asking, “What metal is this jewellery made of?”
This question matters. Because it signals a deeper interest in material, longevity, and authenticity — values that handcrafted jewellery has always stood for.
India’s Deep Connection With Brass Craft
India’s relationship with brass is centuries old. Beyond industrial use, brass has long been part of Indian homes, rituals, utensils, and decorative traditions. Most importantly, it lives on through heritage crafts.
One such craft is Dhokra — one of India’s oldest forms of handmade jewellery and metal art.
Dhokra jewellery is created using recycled brass and a 4,000-year-old lost-wax casting technique. Each piece is shaped entirely by hand. Once the wax mould is melted and replaced by molten brass, the mould is broken — ensuring that every Dhokra ornament is truly one of a kind.
In today’s terms, Dhokra jewellery is:
- sustainable
- slow-crafted
- recyclable
- handmade and unique
Long before these became market buzzwords, Dhokra artisans were already practising them.
Why Dhokra Matters in the Modern Brass Jewellery Market
As brass jewellery gains popularity for its durability and affordability, Dhokra holds a powerful advantage. It combines material honesty with cultural depth — something machine-made jewellery cannot replicate.
The market is ready.
The material is right.
So the question isn’t whether brass is rising — it already is.
One question remains: will this growth include the hands that have shaped brass for centuries — or leave them behind?