"Based in Durgapur, West Bengal, Parul Bajoria is helping traditional artisans make the best of ecommerce through her startup, Miharu. Founded in 2013, Miharu works with dokra and baluchari artists in the suburbs of Kolkata, and curates designs for a range of jewellery, silk dupattas, and home décor products. And while she curates the collections, Parul Bajoria maintains the artists have the best knowledge on the working on the art and thus works according to their style. Read more at: https://yourstory.com/herstory/2020/02/inspiring-women-entrepreneurs-successful-business-art"
Meet inspiring women entrepreneurs who built successful businesses based on art and craft
YourStory - February 29, 2020
" She tried different enterprises, but it was in dokra that she found her métier. Bajoria observed and interacted with local artisans and the idea of the social development enterprise was born. "
Conserving Crafts
"While these ventures did not see any measure of impact economically and socially, the entrepreneur did pick up valuable lessons from the people she worked with along the way. One of the key learnings, she says, was being able to understand positive attributes of team members and to delegate tasks accordingly."
Parul Bajoria is Living her Entrepreneurial Dream and Helping Craftsmen Earn a Livelihood
YourStory- Maker's India - December 06, 2019
Outstanding Women Entrepreneur- MSME and APJ ABDUL KALAM
★ ★ ★ ★ ★
"Miharu is helping the artisans who live in the lower segment of our society but have high skill in their age old processes , by giving continuous training to manufacture new designs and marketable products. I see that as a real development drive for economic upgradation of the artisan. "
Dr. Mou Sen, Jt. Director (Dept.of MSME&T ), Gov. of WB
★ ★ ★ ★ ★
"I hold pride in using local handicraft designed by Parul. Our international clients, family and friends are in total delight to receive dokra photo frames and product from Miharu. "
Sapna Patwari, Director, Pinnacle infotech solutions
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